A not too recent article details a recruitment campaign where a college put up ads all over town featuring the students the school was trying to recruit. I have mixed opinions. On the one hand, I wish I had an extra $200,000 to blow on student recruitment. On the other hand, if I had that much extra money maybe I’d rather spend it on financial aid. On the other hand, maybe students will be really complimented by seeing their name and information plastered all over town and I’m missing out on the next great thing. On the other hand, maybe this is really creepy stalking territory. For you juniors entering your senior year, especially if you have great grades and scores, expect to see a lot more of this as this has gotten a lot of play in the world of admissions, and once one has done it many of the rest will follow even if they don’t know for sure whether or not it worked. You can trust me that I have no intention of putting your names up on billboards just to try to get you to pick my school. At least not yet. Be seeing you.
Posted on May 15, 2008 by deanflagel