At least some schools think so. The article describes how one of the State Universities in New York has hired a big time public relations firm to create a facbook application to promote student interest. This should give you an idea of how crazy things can get…that’s a PUBLIC institution spending your tuition (or their state tax) dollars on hiring a public relations firm to help them get into the world of facebook. I’m not in a glass house here – we’ve used all kinds of consultants over the years, most often in admissions to help develop our Mason Metro site. I’m on facebook myself (and quarterlife which I like better), and we worked with some admitted students that created a facebook group this year. I wonder if potential students are ever scared off by the personal campaigns I described in an earlier post, turned off by excessive recruitment from schools, or even creeped out when admissions officers try to “friend” them (let alone “poke” them).
Posted on June 3, 2008 by deanflagel