Urgent deadlines and other holiday humbug

I realize that the holiday time should be filled with good cheer, but somehow marketing efforts during this period always manage to Grinch up my mood. I’m already, for instance, completely sick of the Best Buy ad with holiday carolers singing some wretched holiday ditty with the words replaced by excruciatingly cheery descriptions of the wonderful bargains available.

College and university recruitment are sadly not immune to this vandalization of holiday sentiment. Most of you will likely receive scads (a technical term meaning, “lots”) of holiday cards, postcards, emails, text, voicemails, and, possibly, carrier pigeons letting you know how very very deeply XYZ college and ABC University feel about you having a merry outlook.


Of course, to make sure you know just where our thoughts REALLY are, nearly all of these lovely missives (technical term meaning, “junk mail”) will remind you of an UPCOMING APPLICATION DEADLINE that YOU SHOULD NOT MISS. Also, BE VERY AFRAID of missing THIS URGENT DEADLINE because all of your friends, enemies, frenemies, and acquaintances have already applied because everyone (EVERYONE) wants to come to OUR school and you may be missing your ONLY CHANCE if you don’t ACT NOW.


Not that deadlines aren’t important…they are. And yes, I’ll insert the requisite shameless plug here that Mason’s final application deadline is January 15th. It’s not the deadline reminders that snuff my menorah – it’s the constant effort to elicit some level of panic in a process already chock full (technical term for, “very full”) of stress.

This is supported by media stories with bizarre statements like, “the admissions landscape is more unsure than ever before,” or, “competition for space will be tougher than ever this year.” In twenty years in admissions I have yet to get through this season without seeing these phrases used over and over again. I have no idea what the “admissions landscape” is (I picture a nice pastoral print), but I can tell you that competition is pretty much what it is every year – competition at many schools, less so others, and really easy at a bunch. Of course, you may not know which one is which, but why spoil all of the surprises?

In the spirit of the season, I’m going to try to forgive all my colleagues in admissions and the media who feed this frenzy, even the ones that send out really annoying holiday cards. In the meantime, I’m headed to Best Buy – I hear they have a great deal on Festivus poles, and I NEED to air my grievances…possibly while I’m in the store, and potentially in the form of a rewritten holiday carol. I’m sure they’ll appreciate it. Be seeing you.


One Response

  1. Dear Not your average admissions blog,

    Congratulations! You have been selected to be featured on Certification Map’s The 411 on everything education! 100 Best Education Blogs list.

    Your blog offers important information, news and opinions about education. This provides teachers, parents and students an insightful look at our education system and everything it has to offer. There is a plethora of information on the Internet, but because of your blog, students, teachers, parents and young professionals can easily learn from your experiences and views without all the clutter.

    You have been selected as one of the best educational blogs among other educational blogs!

    We recently launched CertificationMap (http://certificationmap.com/the-411-on-everything-education-100-best-education-blogs/) to help inform future teachers about the requirements for certification in their state and to ease their minds about the process. On our website is a blog, which we update often with information for teachers.

    We think your readers will find the information on Certification Map much more useful than going to the Department of Education website for each state. We provide a wide range of information and news regarding anything and everything education. We’d greatly appreciate it if you would take a look at what we’ve built and consider sharing it with them.

    As this is constantly a work in process we would love to hear any comments, suggestions, or questions you might have.

    Again, congratulations and keep up the good work!

    The Certification Map Team

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: